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  • Free Delivery when you spend £50
  • Free Returns on all UK orders

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WHEN YOU SPEND £70 OR MORE

About Us

Diya was founded in 2005, when our founding team initially saw a niche in the market for an affordable, off the peg, ready-to-wear Asian fashion collection. With a strong understanding and experience in retail, Diya grew its retail brand into the online world. Besides the initial challenges and struggles with launching Diya as one of the first Asian fashion online labels, our team was adamant on getting our brand story available to the modern fashion forward woman.

Diya’s comprehensive women’s wear edit is inspired by international runways, celebrity looks and on-trend styles. Our team of buyers work constantly to bring together a curated edit of ethnic wear, which ensures versatility and style.

As Diya grew online, so did our product portfolio. We subsequently ventured into our own Men’s, Kids and Accessories labels to fortify our offerings. Our commitment to featuring the best value and unique outfits, inspired by western silhouettes, rich fabrics and artisanal embroidery techniques, were available to the wider market.

Today, Diya has an international presence in over 100 countries, throughout the UK and much further afield. We are recognised for our unique identity and distinctive designs, inspired by mesmerising colours, patterns, textures and hand-craft techniques from around the world.

  • The Diya founding team
    identify a niche in the market
    2004
  • Launch of Diyaonline.com
    online shopping site
    2005
  • Diya Launches their first
    Mens & Boys collections
    2006
  • Diya opens its new purpose
    built head office in Luton
    2009
  • Diya open its first
    independent store
    2010
  • Launch of Diya on Social media
    platforms, Facebook & Twitter
    2011
  • Diya goes through extensive
    re-branding. Born is a
    new logo and new look
    2014
  • Diya invest in a larger team accross
    Asia and UK. Comprised of leading
    designers and marketers
    2014
  • Diya become main sponsor for
    NachBaliye on Star Plus
    alongside PreityZinta
    2015
  • Launch of new Diya website
    and customer experience
    2016

WHAT MAKES US SPECIAL?

From the moment our founding team saw a niche back in 2005, we have always championed creativity and craft and have a passion for exploring artisan embroidery and rich fabrics. What sets us apart is our purpose to provide a unique, in-house designed collection. Our sourcing and design teams scour markets all across Asia to procure the best fabrics and textures to provide to our customers with on-trend collections. Our digital team also pushes to ensure that the customer experience and journey with us is seamless and effortless.
  • EASY RETURNS
    AND
    REFUND PROCESS
  • AS QUICK AS
    NEXT DAY DELIVERY
    WITHIN THE UK.
  • ‘OFF THE PEG’,
    PRET ASIAN FASHION IN SIZES
    XXS – XXXL.
  • 24/7
    EASY
    SHOPPING
  • EACH DESIGN IS
    CURATED BY OUR
    OWN DESIGN TEAM.